Reese’s Book Club Gutenberg Site for Monthly Picks and Community
Live website: Reese’s Book Club
Client
Reese’s Book Club
Problem
Reese's Book Club Gutenberg requirements were editorial: a new monthly pick, events, merch, and community modules that should not wait on a ticket queue. Classic tiny-PHP templates would have slowed a high-volume content team.
Strategy
Gutenberg (and locked block patterns where needed) lets editors compose landing pages from approved blocks. We defined image sizes per block and compressed uploads. The front end stays readable for long reading-list copy on phones.
Work Done
WordPress development with Gutenberg block patterns and templates.
Content management workflow for picks, events, and stories.
Responsive layouts for club and commerce-adjacent pages.
Performance optimization and on-page SEO for pick and event URLs.
Results
Editors can ship a new pick inside the block system. Pages stay consistent with the brand and load faster than an unconstrained page-builder stack.

