Social Programs

Social Media Marketing Services

Platform-native strategy, content production, community management, and paid social that builds authority.

Social Media Marketing Services — content calendar and paid social planning
Service Overview

Social Media Marketing Services Aligned to Your Funnel

Social Media Marketing Services from TechDigitally align to your funnel — educating prospects, nurturing trust, and driving conversions through organic and paid social on LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.

Content pillars and paid structures have to adapt as algorithms shift. We balance thought leadership, product storytelling, and retargeting sequences tied to site conversions. Full-funnel strategy lives on the digital marketing page; this page is social execution.

Reference material we use alongside client work includes Meta Business Help and LinkedIn Marketing Solutions.

Why TechDigitally

Our team has grown B2B LinkedIn followings into lead sources, scaled DTC brands on Instagram, and managed six-figure paid social budgets with disciplined creative testing.

Who This Is For

Best for brands that need consistent thought leadership, product awareness, or community engagement without hiring an in-house social team.

What You Receive

What You Receive

Stronger brand recall, higher engagement rates, and social traffic that converts through retargeting and aligned landing page experiences.

01

Platform-specific content strategy and channel selection

02

Editorial calendar and creative briefs

03

Short-form video and carousel creative direction

04

Community management and response protocols

05

Paid social campaign setup and optimization

06

Influencer and partnership outreach

07

Social listening and sentiment tracking

08

Cross-channel reporting tied to site conversions

How We Work

How We Publish and Optimize

01

Audience and competitor social audit

02

Brand voice and content pillar definition

03

Production sprint and publishing workflow

04

Bi-weekly performance optimization and creative refresh

Questions About Social Programs
FAQ

Questions About Social Programs

01

What is included in a social program?

Typical scope can include channel strategy, content production, community management, paid social, influencer coordination, and reporting tied to site conversions. Scope is set to the platforms your buyers actually use.

02

Which platforms should my business prioritize?

B2B brands often lead with LinkedIn and YouTube. B2C and lifestyle brands focus on Instagram, TikTok, and Facebook. We recommend platforms based on where your buyers spend time — not trends alone.

03

Do you create content or only manage ads?

We offer full-service organic content, paid campaigns, or hybrid programs. Creative direction, copywriting, and asset specs are included based on your retainer scope.

04

How do you tie social work to revenue?

UTM tracking, pixel events, CRM integration, and landing page message match connect engagement to leads and sales. We report cost per result, not just likes and impressions.

05

What is included in community management?

We monitor comments and DMs, apply brand voice guidelines, escalate support issues, and document FAQs that inform content and product teams.

Let's Build Together

Start a Social Program

Book a social media strategy call. We will review your channels, competitors, and content opportunities.